World News Korner

For those who have wondered how Sarah Palin, and other Right Wing hacks, keep getting on the bestseller's list. Wonder no more.

Courtesy of the LA Times:

Every author wants a bestselling book -- and those who can pay for the services of ResultSource Inc. just might get one. The company describes itself as "a boutique marketing firm that works with today’s thought leaders to build bestsellers," which it has.

In 2013, the Wall Street Journal talked with authors of two books who paid thousands of dollars to ResultSource and subsequently landed on the Journal's own bestseller list. "Precisely how [ResultSource] goes about [its business] is unclear," Jeffrey Trachtenberg wrote.

Now, a new report about the sales numbers for "Real Marriage: The Truth About Sex, Friendship, and Life Together" by evangelical pastor Mark Driscoll and his wife, Grace, reveals some details of how ResultSource gets books on bestseller lists. Driscoll heads Mars Hill Church, a megachurch in Seattle.

The church paid an estimated $210,000 to ResultSource to make "Real Marriage" a bestseller, according to a document obtained by World Magazine, a Christian periodical. Warren Cole Smith writes in World that the magazine obtained an agreement between ResultSource and Driscoll's Mars Hill Church that was signed by representatives of both in October 2011.

According to the article, the contract was for ResultSource "to conduct a bestseller campaign for your book, 'Real Marriage' on the week of January 2, 2012. The bestseller campaign is intended to place 'Real Marriage' on the New York Times bestseller list for the Advice How-to list."

"Real Marriage" topped the New York Times' hardcover advice bestseller list on Jan. 22, 2012. The following week, it was gone.

The spike onto a bestseller list and then disappearance -- as opposed to an up-and-down arc, or a high debut followed by a decline -- can indicate something other than typical consumer book-buying behavior.

The report in World reveals what ResultSource did to get "Real Marriage" on the list. First, it bought a lot of books all at once. "RSI will be purchasing at least 11,000 total orders in one-week," the agreement states.

Then the company went to great lengths to make that purchase of 11,000 books appear to be made by individuals or small groups, according to the article.

The World's report continues, "The contract called for the 'author' to 'provide a minimum of 6,000 names and addresses for the individual orders and at least 90 names and address [sic] for the remaining 5,000 bulk orders. Please note that it is important that the makeup of the 6,000 individual orders include at least 1,000 different addresses with no more than 350 per state.'"

So now we know where SarahPAC spends all of that Unclassifiable consulting money.

Because you know if something like this is possible, Sarah Palin has definitely taken advantage of it. And besides it really IS the only viable reason for why any book of hers would ever be considered a best seller.

I think most of us have already known that this is how they do it, however it is good to see mainstream journalism confirming what we already know.

I swear everything about this bitch is phony.

Source