Wednesday, January 15, 2014
Rachel Maddow Show tops ratings among key demographic last week. The reason? Bridge-ghazi, bridge-ghazi, bridge-ghazi!
MSNBC’s “The Rachel Maddow Show” has delivered a rare victory over Fox News in the ratings: Maddow’s program won its timeslot in the key A25-54 demographic for the week of January 6.
“The Rachel Maddow Show” averaged 325,000 A25-54 viewers for the week, topping Fox News’ “The Kelly File,” which drew 305,000, and “Piers Morgan Tonight,” which had 159,000. It was MSNBC’s best 9pmET performance since the week of the Boston Marathon bombing (4/15/13).
MSNBC’s coverage of the Chris Christie bridge scandal propelled MSNBC to#1 in the primetime demo on both Thursday and Friday of last week. Maddow won the 9pmET timeslot among younger viewers both nights.
I think Maddow did incredibly important work on this scandal last week, as did many of her fellow MSNBC hosts (Chris Hayes especially.) and she clearly deserved to come out on top in the ratings.
Especially since the usual ratings heavyweight, Fox News, either acted as if there were no scandal, or disingenuously tried to obfuscate by bringing up fake Obama "scandals."
Rachel is, as you all know, my go to news source when I am trying to make sense out of breaking stories, and I ma rarely disappointed by her incredibly well researched reporting.
My hope is that this trend continues and that in the months to come we will find Fox struggling to retake this time slot while also losing ground in many others.
Source
0 comments:
Post a Comment