World News Korner

Colorado does Obamacare right.

Bros need brosurance. #doyougotinsurance? http://t.co/5f0rwNKJKp pic.twitter.com/p8Ajg2q7S0
— CCHI (@COHealthAccess) October 22, 2013

Courtesy of Political Ticker:

Keg stands. That's one way to promote Obamacare, it seems.

"Brosurance," reads a new web ad that shows a few bros having a good time. "Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered."

The Colorado Consumer Health Initiative and ProgressNow Colorado Education launched the web ad, along with a series of other meme-like images that target young residents in Colorado, as well as Latino families–two demographics that tend to lack health insurance.

The ads are modeled after the successful "Got Milk?" campaign, with each image saying, "Got Insurance?"

Other ads feature mountain climbers, kayakers and cyclists. The health groups are trying to appeal to "our own Colorado twist," says Jenny Davies-Schley, of the Colorado Consumer Health Initiative.

The idea is to make the images go viral, and each ad is easily sharable through a number of different social media agents, like Facebook, Twitter and Instagram.

Or blogs, don't forget blogs.

Can I just say that this marks the first time ever, that I have been jealous of Coloradans.

Brilliant campaign, and it makes me really WANT to sign up for their health care.

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