Friday, November 8, 2013
Turning to Hollywood to get the message out about Obamacare.
The health care overhaul will be getting a Hollywood rewrite.
The California Endowment, a private foundation spending millions to promote President Barack Obama’s signature law, recently provided a $500,000 grant to ensure TV writers and producers have information about the Affordable Care Act that can be stitched into plot lines watched by millions.
The aim is to produce compelling prime-time narratives that encourage Americans to enroll — especially the young and healthy, Hispanics and other key demographic groups needed to make the overhaul a success.
“We know from research that when people watch entertainment television, even if they know it’s fiction, they tend to believe that the factual stuff is actually factual,” said Martin Kaplan of USC’s Norman Lear Center, which received the grant.
The public typically gets as much, if not more, information about current events from favorite TV programs as mainstream news outlets, Kaplan said, so “people learn from these shows.”
Could this help? Well Republican strategists don;t think so, which probably means yes.
One thing for sure, it certainly cannot hurt. And SOMETHING needs to be done to out maneuver the GOP message that the ACA is a train wreck and should be repealed.
Besides if Hollywood knows anything at all, it is how to educate and entertain all at the same time.
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