Thursday, March 13, 2014
Good lord, who would still want to TAPP Sarah Palin?
With an appearance on Bloomberg TV Tuesday, Former CNN president Jon Klein and former NBC entertainment chairman Jeff Gaspin announced their new online streaming video venture called TAPP, short for “TV App.” As for the types of personalities the pair hopes to feature on the service? According to Klein, Sarah Palin is exactly the type of person they are looking for.
“We are not talking about specific talent,” Klein said in response to rumors that they have been in talks with Palin about the venture. “I will tell you that Sarah Palin is the kind of personality who has a massive social presence, and a core group of followers and supporters who hang on to her every word. That is exactly the characteristic that these channels are looking for.”
Similar to Glenn Beck’s TheBlaze.com, TAPP will consist of multiple channels and shows that users can stream online for somewhere in the $10/month range. “Everybody’s got someone, one person at least, that they would pay $10 per month to get more of,” Klein added. He envisions a world in which “everyone has a TAPP channel” the way anyone can have a YouTube channel today.
“Everybody’s got someone, one person at least, that they would pay $10 per month to get more of." That may be true but the problem with Sarah Palin is that a little is too much, and more is essentially toxic to human beings.
Okay so in some ways this sounds like almost the perfect job for Palin.
After all she can probably choose from which state to do the show, and might even be able to use that Fox studio in her Wasilla compound and a make shift one in Arizona to do it from both locations, if need be.
However the optimum word here is "job." And Sarah Palin is well known for having an allergy to actual work.
So if she is willing to make any kind of deal at all it will be one that requires very little effort from her, employs her family members as well (Hey, SOMEBODY has to beat the wig into submission, trowel on the makeup, and push the little record button.), and which overpays her for putting forth minimal effort.
If I were launching a new video venture I certainly would not take a risk on a woman whose name is now synonymous with the word "quitter."
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